About my Web Design and SEO
I have been in business with professional web design and Development, Search Engine Optimisation and Online Marketing in Ireland since 2003.
My name is Michael Collins, and my goal is to design and build websites that function correctly and increase revenue to the client.
I have a degree in Information Technology and a Masters in Internet Systems, both from Dublin City University. I also have qualifications in Electronic Engineering, Cisco, Pneumatics and Hydraulics.
I offer a broad range of services to help you reach your goals in your business venture. I live near Nenagh, Co. Tipperary in Ireland and my aim is to give you the full service you need for your business.
I have designed and built websites with HTML, Drupal and Joomla in the past, but now I design exclusively with WordPress, as it is a user-friendly CMS used by 60 million websites worldwide.
As all my web designs are responsive, which means that they provide an excellent user experience when viewed on a large screen, a tablet or a smartphone, therefore you can be confident that you will get a modern website design.
The web pages are built with on page SEO in mind, and I also can make links to the pages, from authority sites with relevant content, to help them rank high on Google and other search engines.
The Design Process
- Using WordPress web design create beautiful, responsive and functional online presence is just part of the process. Web design companies, agencies and freelancers built their reputations on providing excellent service, while exceeding client expectations.
- Every project that I take on is with attention to detail and a sense of pride in the completed work.
- I work quickly and am always available for communication.
- I meet with clients at my office in Tipperary or, in their place of business.
- I can additionally talk on Skype if they are elsewhere in Ireland.
- I usually build a sample front page on a domain which I own, so that the client can see if they want to hire me.
- I can build a wireframe of the proposed website for clients who require this.
- I delivered projects on time and, on a budget.
- I provide training on how to use the website.
- I provide support for the site for six months, at no additional cost.
I design and build websites that work. Web design has changed over the years, and as your site is a reflection of your business, you need to have a modern website which will give your clients confidence in your business.
I built websites using WordPress CMS as WordPress is the market leader in content management systems, is easy to configure for SEO and is responsive for mobile-friendly sites. I live near Nenagh, and most of my clients are from Tipperary and Limerick. I also have clients from Dublin, Cork and Antrim, some of which, I have only communicating with through Skype and email. If it is possible, I try to meet clients in person, as I think this is the best way to understand what the customer needs from their website.
Many customers require a web redesign. They are happy with their contents with the look and functionality of their site is not adequate. I can redesign a website from a PhotoShop PSD file, which the client has purchased. I can also do a complete redesign for the customer.
A lot of older sites are not responsive. Unresponsiveness means that they do not function well on smartphones or tablets (not mobile friendly). Every website that I build or redesign will be responsive, mobile friendly and I optimise for search engines and load speed.
I usually start with the client’s logo and branding, to get an idea of the colours, fonts and images that will work well on their website.
The topography of the site is also significant, as the fonts and text sizes are essential elements to convey a company’s message.
Each web page should be optimised for one or two keywords and have a strong call to action.
Mobile Responsive Design
You need your website to be workable on all devices and all browsers. By using a responsive site design, the end user experiences a better result. Google reports that 61% of visitors will leave a website if they are not able to view it on a mobile device. Consequently, Google states that it considers a responsive web design to be the best solution.
With a responsive design, the same content is available to all users. The content stacks differently on different devices and screens. Responsive design works by using mobile CSS and media queries. These detect the screen size by pre-set break points and displays content accordingly.
Google estimates that viewers will leave a website if the website is slow to load. It seems that the crucial time is two seconds for a mobile device and 4 seconds for a desktop. As a result, Site speed is a key consideration, when considering the site design.
E-commerce – a fully functional shopping cart
E-commerce is the selling products and services online.
The advantages of e-commerce are:
- Low overheads compared to running a bricks and mortar store.
- Online stores can be open 24 hours a day, 365 is the year, and customers can buy or browse from different countries and different types time zones.
- E-commerce stores can be as simple as selling one product or service or an extensive catalogue of goods.
- Customers can buy online with your credit cards safely and securely.
There are many WordPress plug-ins which help make e-commerce store a possibility. WooCommerce and MarketPress are just two of the e-commerce plug-ins which I have used. Customers can pay securely through PayPal or pay by credit card through Stripe.
Are you a business owner based in County Tipperary?
Do you require a website or a redesign of your old website?
I design and build websites for clients in Tipperary. I usually meet the clients to discuss what their business entails? Who is your target audience?, What is the purpose of the website?
When I have the answers these questions, I have a better idea on the type of site the client wants and needs. I require the client to supply me with text for each page and appropriate images to enable me to build the website. I can provide some stock images, depending on the niche of the client's business.
Testimonials on the site provide social proof that the company is reliable and trusted.
I have many clients based around Nenagh, Thurles, Roscrea and Newport. Contact me if you would like a quote or some advice on how to go forward with your web design.
Maintenance & Security
The maintenance of your WordPress site is crucial to prevent your website from becoming slow and unreliable. When maintenance is not done, correctly in a WordPress site, it is in danger of getting hacked and falling foul of vulnerabilities that come to light from time to time.
WordPress regularly provide updates to its core. These updates are sometimes urgently required because of the detection of vulnerabilities, and it will be only a matter of time before websites running the old code will become targets of hackers.
There are also updates available for themes and plug-ins periodically. These should also be updated promptly, as they too can become the subject of attack. I use Wordfence on every site that I build as it provides excellent security and informs the administrators of any updates required, and the login attempts and any other problems that may arise. The only way to be truly protected, however, is to do regular backups.
While it is possible to manually backup the files and database of your WordPress site, the possibility of forgetting this process is present. The best course of action is to get an automatic backup system which will store your backup files in a different place to your server. I recommend using Updraft Plus as it can schedule backups, prune the number of old backups kept and can backup sites of up to 100 GB.
It is a simple process to restore, recover and migrate to a new server. Updraft Plus provides a robust reporting, monitoring and scheduling process.
Plan ahead. Have peace of mind.
I offer a maintenance and backup service, in which I ensure the safety of the website and backup software for each site. I make sure that all the WordPress updates, plug-in updates and theme updates are done within a day of them being available. I backup the files and database of each WordPress website using Updraft Plus, on a weekly, monthly or bimonthly schedule.
The cost of this maintenance and backup starts at €300 per year.
He or she will also choose the plugins for functionality and compatibility. Some server side technologies are vital in the functionality of websites, such as MySQL databases and CRON jobs.
Web development is the nuts and bolts side of the business. The designer has a vision of how the site will look, and the developer will make the pieces fit together and function.
WordPress can be customised and developed by using WordPress hooks which can place content in various locations around a page. I use hooks as well as custom posts and custom fields to produce a unique website.
I have some free and premium plugins that I use in almost every WordPress install when I build a website.
I will research the best WordPress plugin for some unique functionality that the client may require.
There’s never been a better time to learn and master WordPress than right now.
Search engine optimisation needs to be a key part of your online marketing strategy, no matter whether you’re selling to a local audience, a national one or even to a global one. As an SEO consultant, I know that getting SEO to operate correctly can be hard as Google constantly tweak their algorithm. And if you get SEO wrong, you could severely damage your site rankings.
I can help by offering SEO services that will benefit your business.
SEO is no longer just science. It’s art. we combine algorithm expertise, explosive content and big media backlinks to position brands where they belong in the natural search results. And keep them there.
Pay Per Click
I set up and manage PPC campaigns for clients who want to use Google Adwords in the marketing strategy. Managing a PPC campaign involves performing tasks such as split-testing, analysing keyword optimization and analyzing other data to minimize the overall pay per click cost of a campaign.
Get In Touch!
I design and build websites that work to get you new clients and business.
My sites are SEO friendly and mobile friendly, which is a ranking factor with Google.