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On Page Optimization On-page optimization is all factors, which you can control on your web page, for it to rank well in the search engines.   What are the on page factors that help a web page to rank? The Meta title tag should contain the main key word or phrase that the page is …

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WordPress, the ideal CMS WordPress started out as a blogging system but has evolved into a full CMS, used by brochure sites, catalogue sites, e-commerce sites and large scale websites. Over 74 billion sites or over 18% of all self-hosted sites use WordPress as their web platform of choice. WordPress uses a system where the …

WordPress, the Ideal Platform for a Successful WebsiteRead More »

The Local SEO Advantage Local SEO marketing is very different from general SEO. One of the best resources for local search engine optimisation is a Google my business site. These are a free resource that can provide a huge boost to local businesses in their marketing campaigns. Google does a lot of changes to their …

Ranking for Local KeywordsRead More »

Link building is an important part of SEO, as back-links are a vote of approval from other sites. All links are not equal. A link from a high authority website like RTE.ie carries much more weight than a link from a random site. A link from a site in the same or similar niche will …

Link-building Techniques for Effective MarketingRead More »

What exactly is a Google penalty? Google has Webmaster guidelines which in effect, are their terms and conditions and if they find the site which are engaging practices against these guidelines, then Google will apply penalties to that web page or site. A Google penalty a result in a drop rankings for a particular keyword, …

Google penalties and how to avoid themRead More »

Keyword research is probably the most important aspect of SEO, as Google and other search engines assess the quality of web pages primarily, by the words in the content of the pages. Choosing keywords to target is a balancing act between the competitiveness of the keyword and the volume of monthly searches. When you get …

Tools for Mining Lucrative KeywordsRead More »