Search engine optimisation or SEO is the art of increasing targeted traffic to your website by improving the onpage and offpage factors influencing ranking on the major search engines. In a recent report, it is shown that the webpage in the number one position will get 34% of traffic, the second position will get 16%, the tenth position will get 3% and the results on the second page of of the search engine will get around 1%. This tells us that getting on the first page of Google is essential to get traffic and ideally a website needs to be in the first 3 positions.
On-page SEO is done by researching what people are searching for, keyword research for choosing the best keywords, assessing the competition for your chosen key words and key-phrases, and tweaking your web site to rank well for these chosen key-words and key phrases. The next step is to get other sites to link to your site.
Backlinks from external websites are seen as a vote of confidence for your website and the more sites that link back to your site, the better it ranks in the search engines. The quality of these backlinks is also important as a link from a high quality website is worth far more than a low quality link. Web optimisation is an ongoing process as search engines will constantly 'spider' sites and re-rank them and Google is constantly updating their algorithms as to how they rank websites. As there are only ten positions in the first page of a search engine, a webpage has to drop off the first page for another web page to be listed there. It is essential to constantly review your website to keep it on the top 10 search engine results page (SERP). I can guide you in all the aspects of SEO from the choice of domain name, to the onpage factors and the offpage factors which effect your ranking.
The SEO Campaign Process
Free SEO consulation
At the beginning of the process, I like to meet with prospective client to get to know about their business, who their customers are and to explain the SEO process. This consultation is free of charge.
I look at the keyword and key phrases that people are using when they are searching for a product or service that you are offering. I then build a SEO campaign, using the "buying keywords" uncovered by the keyword research to enable your website to get found.
By looking at your competitors' websites, I can see what SEO they are using and who is linking to them. It will then be easier to do optimizing better than them and hence outrank them on Google, Bing and Yahoo.
Links to your website should come from a wide variety of sources, the majority of which should be authorative and relevent. If you have links to your site which are low quality or spammy, you can use the Google Disavow tool to disavow these links.
Tracking how your website is ranking for each keyword in the search engines, is very important as this is the measurement on how effective the search engine optimisation is working.
I will send you a detailed monthly report to show you graphically how your website is increasing in ranking for a wide range of keywords.
I am an SEO consultant based in Tipperary, Ireland and I will get your web pages to rank for the important keywords that are important to your business. Give me a call on 087 6483157 or message me via the contact page.
I offer web design and development skills to create great websites which will enhance your business. I also manage the hosting and domain name of the business if you do nt want to manage that yourself. The most important aspect of having a website is getting it seen by potential customers and for this I use search engine optimisation and local SEO skills to make sure that your website will look great, rank well and convert visitors into customers.
Contact me if you have any questions and I will get back to you right away.