Mid Tipp Hill Walkers
Irish Sport Horse Sales
WordPress, the ideal Content Management System
WordPress started out as a blogging system but has evolved into a complete CMS, which is used for brochure sites, catalogue sites, e-commerce sites and large scale websites.
Over 74 billion sites or over 18% of all self-hosted sites use WordPress as their web platform of choice. WordPress uses a system where the theme or child theme can be modified to the users ‘ specifications. There are free and premium templates available for people, who are happy to go that way. These templates can be modified by an experienced developer, to get very close to what the client requires. I prefer to use a WordPress framework such as Genesis or Thesis, as I find it is more flexible, to achieve the required end result.
There are over 49,000 WordPress plug-ins in its repository. These can be used to add functionality to a website. Common plug-ins to use are Yoast for SEO, WordFence for security and a backup plug-in, such as Updraft Plus or BackUpBuddy.
Why I use WordPress!
- WordPress was the largest market share CMS market and as many users are already familiar with this content management system, it will reduce levels of training.
- WordPress is open source, which means it can be self- hosted with no additional costs for downloading, installing or upgrading.
- It is highly customisable, allowing designers and developers the flexibility to create and modify layouts and functionality.
- It is search engine friendly out-of-the-box and I installing the Yoast plug-in, it is even better.
- There is a massive WordPress community who exchange ideas, provide support and generally make WordPress better for them to use.
- It is easy to make a responsive, mobile friendly website with WordPress.
- WordPress has been around for a long time and so is a mature CMS.
Many clients require a web redesign. They are happy with their contents with the look and functionality of their site is not adequate. I can redesign a website from a PhotoShop PSD file, which the client has purchased. I can also do a complete redesign for the client.
A lot of older sites are not responsive. This means that they do not function well on smartphones or tablets (not mobile friendly). Every website that I build or redesign will be responsive, mobile friendly and will be optimised for search engines and load speed.
I usually start with the client’s logo and branding, to get an idea of the colours, fonts and images that will work well on their website.
The topography of the website is also important, as the fonts and text sizes are important elements to convey a company’s message.
Each web page should be optimised for one or two keywords and have a strong call to action.
Mobile Responsive Design
You need your website to be seen on all devices and all browsers. By using a responsive site design, the end user experiences a better result. Google reports that 61% of visitors will leave a web site, if it is not easily viewed on a mobile device. Consequently, Google reports that it considers a responsive web design to be the best solution.
With a responsive web design, the same content is served to all users. The content stacks differently on different devices and screens. This is achieved by using mobile CSS and media queries. These detect the screen size by preset break-points and displays content accordingly.
Google estimates that viewers will leave a website if the website is slow to load. It seems that the crucial time is two seconds for a mobile device and 4 seconds for a desktop. As a result, Site speed is a very important consideration, when considering the web design.
E-Commerce - A fully featured online shop
E-commerce is basically selling products and services online. The advantages of e-commerce are:
- Low overheads compared to running a bricks and mortar store.
- Online stores can be open 24 hours a day, 365 is the year and customers can buy or browse from different countries and different types time zones.
- E-commerce stores can be as simple as selling one product or service or a large catalogue of products.
- Customers can buy online with your credit cards safely and securely.
There are many WordPress plug-ins which help make e-commerce store a possibility. WooCommerce and MarketPress are just two of the e-commerce plug-ins which I have used. Customers can pay securely through PayPal or pay by credit card through Stripe.
Web Development with WordPress